MediaTek Inc. announced Friday it will work with OmniVision Technologies, Inc., a leading force in advanced digital imaging solutions, to develop new handsets with more versatile camera functions.
Executives of MediaTek, a major fabless semiconductor company and design house of smartphone chips based in Hsinchu, said that the smartphone market is growing at an ever-faster pace, and consumers are demanding both diversified and personalized functions.
Aside from providing intelligent handsets with attractive appearances and powerful functions, new smartphones need to meet consumers' desire for more specialized and individual performances in order to maintain competitiveness.
Forward-facing cameras have become a standard part of smartphones but are still not being fully utilized, with image quality still poor and applications lacking, according to MediaTek.
But cooperation with OmniVision will help the partners to develop new technologies that can integrate images taken by both of the front and back cameras for the best effect.
Consumers will also be able to easily readjust the sizes of the images.
Smartphone users can also exert creativity and innovation to generate pictures with special features on their own, they said.
In addition to increasing the utilization rate of front cameras, customers can make use of the new functions to enhance video communication with friends via their smartphones for more fun, they added.
TAIWAN, Hsinchu - 18 January, 2013 - MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions, and OmniVision Technologies, Inc. (NASDAQ: OVTI), a leading developer of advanced digital imaging solutions, today announced the availability of reference designs for the latest dual-core and quad-core smartphone platforms with support for PiP (Picture in Picture PIP) and ViVTM(*Video-in-Video ; ViVTM) camera functionality. Integrated with OmniVision's new ViVTM technology, MediaTek's high-performance smartphone solutions now offer a high level of integration and richer use-cases using both the front- and rear-facing cameras. Pictures taken by the front camera can now be seamlessly grafted to the images taken by the main rear camera. In addition to increasing the usage frequency of the front camera, these capabilities can also be used to overlay pictures and videos taken by the front and rear camera to create exciting new images and significantly enhance the user experience.
With the rapid growth of the mobile handset market, consumer demands for smartphones are becoming increasingly diverse and personalized. Although front cameras have become a standard feature in smartphones, they have not been fully utilized by consumers due to their low-resolution and lack of related applications. The announcement of these reference designs with OmniVision today helps to change all that by making it easier to deploy these richer PiP and ViV features to consumers.
"MediaTek has accelerated its R&D into the integration of camera image signal processing technology hoping to fulfill this particular market demand and announced the immediate availability of these latest smartphone reference design with the new and innovative PiP and ViV functions from OmniVision integrated".