Last I read, OmniVision has an upper hand when it comes to pricing as the average selling price of OmniVision's camera sensors is $1.79. This is a very important factor when we consider that sub-$200 devices won't opt for the more expensive camera sensors worth $7.30 from Sony and $1.93 from Samsung. In terms of market share, as per Bloomberg, Sony has 32% of the image sensor market while OmniVision has 14.4% and Samsung has 12.9%. But OmniVision's price advantage should help it gain more share in the future. OmniVision was a key supplier to Apple, but has been diversifying since Sony started supplying camera sensors to Cupertino from the iPhone 4S onward. This diversification initiative seems to be working……. ##### OmniVision's CameraCube chip technology for low resolution cameras should open up new opportunities going forward. These low resolution sensors are normally used in the front-facing camera in smart devices. In the reported quarter, 2 megapixel and higher camera sensors comprised 47% of total units shipped.