Video games "least likely" to be affected by recession
NPD did a poll asking consumers what they are most likely and least likely to cut back on in these tough times. #1 least likely category--video games.
I cannot overemphasize how crucial a study like this is. It's one thing to have a gut feeling, it's another to have your intuitions about gaming and gamestop confirmed again and again by polls, professional research, analysts, etc.
"The Consumer Spending Indicator reports where consumers say they are most and least likely to cut back their spending. In October, consumers said they were most likely to cut back on dining out (with 57% saying they planned to spend less), followed by apparel at 54% and entertainment at 50%. The least likely to be affected will be video games at 35%, toys at 39%, movies at 43%, beautyat44%, and music 44%."