I'm not so much waiting for a particular price, but a particular drop...a crash, as we've seen before in this stock. Today is the first leg, but expect to see several small ones, which dead cat bounces, all the way down under $19. But it might just stay flat for a while, go back up to $25, and then have a big drop down to $21 after an NPD report, or some other news like that (doom and gloom from EA or some other publisher, or from retail in general, or from BBY, or from a competitor, who knows). There are far more catlysts for a drop than for a spike in the next few months. But i'm waiting for one of those big drops, where the longs just give up--capitulation. Not sure where that will be. I'm thinking $15 is an absolute bottom, but it would probably find support around $19 before August, and not go lower. Who knows.
What's your logic on $15-17? This is basically less than the lows during the market bottom. There are still ERTS people waiting for $10 and TTWO waiting for $4 and ATVI waiting for $6. $15-$17 seems far fetched, but I welcome your comments on why you think this level is possible.
I think the stock will try and penetrate last year's lows when data on sales continues to be poor for the VG industry this summer. I said I'd start nibbling at $18 but I would probably start to buy around $19.
I think we'll continue to see sluggish sales for the summer and the economic rebound will prove slower than expected which drops teh S&P back to the low to mid 7000 level.