For me it's Amazon or Newegg online, or Fry's in person, for most new purchases. GME always has the highest prices for new games, plus I always have to pay sales taxes and usually shipping costs as applicable.
I probably have about 50 games on 360/PS3/Wii which were purchased new, and I'm fairly sure none were bought at GME. Typical new prices are $53-$55 at the retailers I mentioned, or after a month they may be as low as $40. I probably save an average of around 15% by not buying new at GME.
Kind of along the lines I was thinking. Use this as a way to clear out older, but still new inventory, even if it's at a loss, it takes something away from GME and conspiracy theories are that publishers are going to help out perhaps by sharing the loss since getting less for a new game from BBY is better than getting nothing for a used game sold at GME. However, if BBY sells used in the future, or is doing so now thru kiosks, the publishers still lose.
Also, once old "new" inventory is cleared, it's easy for BBY to match GME's $54.99 used prices on recent titles and still take some business and again the publishers are happier this way.
I am a fan of GME and shop there unless I find a better price some place else, but I would certainly choose new at BBY for $5 less over used at GME. In reality if you know where to look on the Internet, you can handily beat either of these guys, new or used at many sites.
But BBY may only be using this as a short time to get people in the store to buy other things of which they have plenty beyond gaming. GME only has gaming so this does impact GME. It is like what many diverse retailers do to focused retailers when they want to run them out of competition.
I have seen the story and the links with the alleged poster board from the Utah BBY. Sounds pretty outrageous but I would love to be able to pick up some games at a discount based on used pricing. However, if this is true, or more than a test, BBY is probably smart enough to use this to clear out older inventory at the start and then not reorder since if they stick only with new releases, the discounts should not be that big.
Consipiracy theories are already sprouting that developers are sponsoring or helping this plan along since a discounted new sale puts something in their pocket where a used sale at any price gets them nothing.
I emailed BBY asking if this was a test or widely available. Will certainly post any reply I get.
Price matching doesn't matter for new games.
The publishers have most of the say in new game pricing so it is irrelevant. BBY probably knows this and that's why they are promoting this. No effect.
Serious gamers go to GameStop to trade and buy.
Interesting, but from the comments this doesn't seem to be widespread and so far only reported in West Jordan, UT. Sounds like a very isolated test. Wonder what the publishers will think of it?