Ha pulling up old posts. Nice funny thing is I still haven't gotten a good short to answer this question. Digital downloads are a pretty poor reason to short a stock with 25% short interest, and when there is a squeeze it will be bloody. They have good cash flow, buying back stock, digital sales growth, paying down debt, huge mag. audience. Right now the stock is hated oh well, I prefer a value play over say a growth stock with a stupid p/e.