Allow me to clarify. When I suggested that the 3DS may well be baked into the pps, I was referring to investors state of mind, or their emotional response.
The move GME has made going into the 3DS release was likely to have been fueled by investor optimism in anticipation of a postive release. So the release itself, as positive as it has been, has not moved the needle much. That is what I meant by "baked in the cake already." From a fundamental standpoint I do not feel that the 3DS numbers have been priced in whatsoever. The street will wait for some concrete feedback before figuring in the potential effect on EPS.