just got an email from PowerUp rewards. Announcing that they're offering an extra 10% on trade-ins of iPhones/Pads etc. So regardless of NPD, GME continues to expand their model. Huge Potential being affiliate with Apple.
The Apple story at Gamestop will be interesting to follow. I'll be trading in my Iphone once the 5 comes out. I may just buy a preowned Iphone 4 at Gamestop and then patiently wait for a preowned 5 to be available.
Regardless, Getting a preowned or refurbished Ipad also interests me greatly.
One positive in the August NPD report was the ongoing strength in digital. Black Ops Map pack sold strong..... Deus Ex Digital probably sold strong.
Looks like we are down 9%. Take the 14% impact from Madden off of the drop of 23% and get 9%.
Regardless of what the Madden 2012 impact actually was or what impact DEUS EX: Human Revolution had by only being on the market 5 days in August (and you can not count sales of Deus Ex on August 30th as that day isn't part of the NPD report)..
Given everything in the report...It appears from my take to be about a 7% outperformance versus Analyst expectations of a 30% drop.
September is the month, though, where we should see a rebound and a long lasting one.