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GameStop Corp. Message Board

  • fbertital fbertital Dec 28, 2011 7:09 AM Flag

    from morningstar

    stands to benefit from a robust game lineup in the near term, and the company has fared well, which management attributed to GameStop's PowerUp Reward customer-loyalty program, which has experienced a dramatic increase in the number of registered members. Over the long run, we remain concerned about secular headwinds, as the industry transitions to digital distribution, but the company is appropriately paring back its store-growth plans, recognizing its core headwinds. However, with approximately 14.5 million members (as reported in the most recent quarter), up from 5 million members just one year ago, GameStop can target a vast array of members with marketing and personalized deals, driving video game trade-ins and purchases of new games.

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