A dividend is a gimmick? You got to be kidding me next you will tell me they are debt free because they are cooking the books. BF 3 wasn’t even the second best selling game of the holiday period. There were an unprecedented amount of high selling AAA games released Holidays of 2011 that will sell very well used in Q1 2012.
Q 1 2012 has a better lineup Mass Effect 3 which will be released for the first time simultaneously on Xbox 360, PS3, and PC. Fifa Streets (new IP) will do well. The only notable release last year Q1 was Portal 2.