It applies to GME as well. If you are short this stock you have got to be one of the dumbest people on the planet. If you just cant bring yourself to cover here, wait for one of the corrupt analysts to downgrade the stock and take advantage of the BRIEF drop in price to cover, because if you are still short by the presidential election, you are going to wish like heck that you covered here.
I actually agree with you. The shorts believe that this brick and mortar business will be obsolete in a year or two. I happen to believe that management can see the industry trend, and is financially positioned to change course and not only maintain revenues, but increase them.
Franco, the most simple explanation that I can give you is that you want to invest in companies that have excellent management in a cash rich industry. You want to short companies that have incompetent management in struggling industries.