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If you are shorting at 17, you are WAY late to the party.
Are you going to tell me I was "late to the party" if I shorted RIMM at 17 too? Look at its price now. Though GME wont decline as fast, it will still get down there over time.
What's the true value of GME? Why shop there, other than for their used games business (which is being copied by other retailers and combated by publishers)?