Aside from AARP publications given away free, GME owns the largest circulation magazine in the country. That is probably worth $6 or $7 per share in a spin-off by itself. A 37 percent increase in readership in the last quarter. They are hiiring workers like crazy for the refurb facility as they can't keep up with demand for the Idevices. I spoke to one store manager that said they are selling faster than they can get them supplied to the stores. Profit should be good for next week, but regardless, they will blow past $3.00 this year in earnings and then shorts will de dead. I think $30 is possible by early 2013.