Seriously, how far in the hole are you now? Didn't you start posting about what an easy short this was at $24? And what rumor have people been buying that has raised the price to 27? The "rumor" as you say, will be at the end of january, when the whisper numbers are huge for Q4. Thats when the short covering will get intense. If you want to sell the news, sell the day after earnings when its over 30.