Shorts are stubborn.
They are citing inaccuracies as facts.
#1 Rule is you cannot go against the Market.
24 billion dollar year game industry that is a NON next gen hardware year.
This is a next gen cycle.
Clearly there are funds that value this stock and or see the short squeeze potential.
Gamestop is a solid company. Solid management.
To specifically answer your question a short on this stock would be summer of 2014 July August. Maybe you will get lucky there.
I think perhaps foolish. I wouldn't short the market at this point. At this point all indications are that it's going up and we all know that a rising tide lifts all boats. I personally only start considering taking short positions when I see a clear market top.