"The sweetest part of the deal are the included game trials, as you'll be able to demo select EA games up to five days before release and keep your saved files if you decide to buy the game." (tomsguide)
Also... :New program gives you unlimited access to Battlefield 4, FIFA 14, Madden NFL 25, and Peggle 2; more games to be added in the future." (gamespot)
-sigh- / ... win for GME longs looking to buy at a little discount. Amazing how many non-gamers think they understand what gamers actually want. Googling a bit may give you a better view of how it's being received by gamers. I recommend doing so.
Now, someone remind me... didn't Best Buy announce something that was going to tank GME, too? Or was is Wal-Mart?