2012 Box Office Has Started Strong With Great Prospects
According to Box Office Mojo, without Q1 even completed, 2012 box office grosses have already started off extraordinarily hot, up around 20% y/y, featuring Universal Picture's (CMCSA) "Dr. Seuss' The Lorax" and Lions Gate's (LGF) blockbuster, "The Hunger Games." Reading Cinemas helped Australia become the biggest foreign market for The Hunger Games opening. The movie release schedule for the remainder of 2012 contains several well-known 'franchise' blockbusters and a greater number of 3D movies than 2011. In a new twist that should add to exhibitor's profitability, several past blockbuster films are being re-released in 3D, during historically slow seasonal box office periods.