DuPont Management Changes Name To Reflect More Accurately Their Low-Tech, Discount Seeds
Good Morning, Bonjour, Guten Tag, Buenos Dias,
Readers, nothing lasts for ever. So it is with some nostalgia we report that DuPont's big bosses have decided to ditch the famous name Pioneer Hi-Bred to simply plain ole "DuPont Pioneer". DuPont's wholly owned and subjugated seed house has had the name Pioneer Hi-Bred since 1935. Really now, is it necessary to go to such great cost, likely tens of $millions, to change the name in hundreds of thousands of applications and sites?
In any event, the addition of the prefix, "DuPont" before Pioneer, and the dumping of "Hi-Bred" better communicates the mediocrity surrounding this lagging seed enterprise now known primarily for cut-rate, ordinary conventional seeds.
Merely the morning commentary and opinion of one individual investor and long-time student of the lumbering DuPont bureaucracy.
A costly name change at this time for the struggling DuPont Pioneer seed unit is one more indication that DuPont's PR-driven Management is more focussed on the superficial, not substance, more obsessed with complete control over the subjugated Pioneer than nourishing independent thought and innovation in the mid-west.
IMAGE trumps the hard work of genetic-engineering and the creation of superior seed traits to compete effectively with Monsanto and BASF and Syngenta.