Readers, one of the upcoming outfits in the agricultural arena is a small company by the name of American Vanguard (AVD). Propelling AVD big-time is the company's Impact herbicide. Investors and farmers know there is a remarkable difference in the quality of marketing amongst these competing companies in ag chemicals. Take Impact for example. The name is powerful, easy to remember, and surges with quality implication.
In almost comical contrast, look at DuPont's hard-to-spell, unpronounceable and forgettable Rynaxypyr
insecticide. Rynaxypr defies memory and connotes unnecessary complexity. In short, customer-hostile. Rynaxypr sounds like some sort of arcane Albanian sausage or ethnic family name in Romania. What in the world were they thinking (or not thinking) in Fortress Wilmington, in the dwarf state of Delaware?
Hmmmmm...who is the top marketing guy in the sprawling DuPont bureaucracy? Oh, wait a minute, is it DuPont Chieftess Ellen Kullman's trailing spouse, Mitchell Kullman, who was boosted to the position of DuPont Global Marketing Director a while ago?
Merely the morning remarks and amused observations of one individual investor and long-time student of the
dysfunctional, customer-indifferent DuPont...funfun..