Went to buy a xmas card for my wife this week. Most were over $4, some close to $6. For a card! It was nuts. I went to the supermarket and got one for $1.99. No way that I'm paying $5 for a card that my wife probably won't even read. But she'll like the bracelet that I got her - that's what she'll care about.
What does it cost to make a paper card? like 20 cents?
American Greetings may go down the tubes if people view it like I do.
You're looking at it wrong. If the card costs 20 cents and they can even get $ 1.99 retail - maybe half of that going to AM, they can make a good living.
The problem seems to be that at Dollar General, they were selling AM cards 4 for $ 1, with a coupon last month. I didn't know dollar stores even had coupons, but you learn something new every day. The regular price apparently was 2 for $ 1. At that price, I can't possibly see how AM could make any money.
On the last Q's earnings call, they said inventory was $ 15 million higher than planned (after accounting for acquisitions, etc). On this Q's call, the excess inventory was down to $ 5 million. So maybe they dumped $ 10 million at low margins.