Emory's comment is very accurate; there are few people outside of gaming world who are aware of microconsoles in general. I think MOJO is just designed to move the market along faster and push bigger players to come out with devices faster than they might otherwise have wanted to.
I still say that MOJO is essentially a way to drive controller sales, whether they're used with MOJO or with a different microconsole or mobile device.
Highly anticipated by the gaming sector geek shows and DARRENS MIND (that's it).....But as far as advertising which I believe is a good product, its seems this limited small company has no clue on PR, or advertising a product as M.O.J.O is, its sad they have come late to Holiday shoppers too with a product the general populace doesn't know exists. Thus the selling of shares here, many are starting to believe they have a jump on competition but implementation (slo mo) to the publics eye will give competition the ability to wipe away earnings that can result, In other word competition will catch up to them because of inadequacies in fast manufacturing and advertising know how or dollars to do... MCZ will lose out.