1) Very good company
2) Popular Product
3) Oprah (women's icon) loves
4) Cramer Loves
5) Over 50% short position
5) Most longs have locked their stock by putting long term sell orders around $50..
6) Shorties will go nuts tomorrow to borrow some stocks to short but they won't get'em as most of them are locked.
35 is attainable. Business is very good. Don't buy the spin from some on here. Stand firm and make money. There is a gap in this stock from 30 to 34 from April 20-21 just waiting to be filled. We go higher.