UGGS retail distribution is at better grade stores, which sell all they can get at full retail mark up. For this past holiday season UGGS sold through better and at higher price points than ever before. The problem for DECK stock as an investment is that UGG is a seasonal winter brand. TEVA and SIMPLE, the company's other brands, don't enjoy near the popularity of UGGS. So, the company is a one trick pony with the UGGS brand. UGGS is great, and due to the product quality , functionality, and consumer acceptance, the UGGS shoes will maintain their shelf space and sales revenues for 2009/2010. However, as a stock I believe UGGS popularity is priced in the stock here at $1 billion market cap, 2X sales.
Checked Uggs sales at both Nordstroms and Macys at Somerset Mall in Troy, MI. Both stores were sold out, except for a few in small sizes. Clerks at both stores were very enthused about Uggs and said they sell like hot cakes. With all the snow this winter, I would guess Deckers is having a banner year with their Uggs sales,