Indian8788, I won't argue with your assessment of my daughter's intelligence, but that's kind not the point. As it happens, she lives in Manhattan (where you work), and she goes to a private school on the upper east side, where she basically mirrors the tastes of her trendsetter friends. And you are exactly right: "in manhattan . . . the chicks are all wearing them The[y] must all not have gotten the memo!" They haven't gotten the memo, and that's why today's stock dive indicates such a big surprise for investors, analysts, and momentum traders. When the memo actually circulates that UGGs are "SO LAST YEAR!", then the fad will have passed and sales will collapse. The bulging inventory is just the early warning sign. Buy more stock, if you like -- the price is lower today.