grassroots, I believe a dividend will help stabilize the stock. Company just has to do it. But again, it doesn;t really matter what happens to the stock in the short term(this is one not to use margin with) as it has shown to bounce to new high's after awhile.
It is undeniable that this comapny's net income and popularity along with its cash is worth more than 3B. The market can play around for awhile but when the big boys come in (whomever they may be) and start buying every sahre in site, this stock will shoot back up to 120 and beyond before you could say UGG.