It's up on the news that the men's line is starting to make it's move.
All the high end retailers have said the men's market is the next market. Look at Coach.
"Building off the success of the fall 2011 UGG for Men launch and the spring 2012 campaign, UGG® Australia, a division of Deckers Outdoor Corporation (DECK), will open a dedicated UGG for Men flagship store on June 6, 2012. Situated at 600 Madison Avenue, and connected to the current UGG Australia store, it will be the first dedicated UGG for Men location in the world, housing footwear, outerwear, accessories and small leather goods, all geared towards men."