The margins are considerably lower with raw material's cost rising 80% while have to lower prices rather than raising prices. Less demand for product with the economies of all cold weather climates in the tank while much of the cold weather itself has left. Fashions come and go when folks spending while they leave even faster when there is little money to spend.
Should have shared another maybe bigger problem. The big money took it up and are out. Some are short but they are not buying this yet. Will need for the big money to be in for a ride up before this will have any significant upside move.