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Deckers Outdoor Corp. Message Board

  • gwiz4552 gwiz4552 Nov 2, 2012 10:07 AM Flag

    Weather (UGG)

    The weather has turned colder in New York, a trader friend of mine said he walked by a Decker Outdoor [DECK 31.00 1.26 (+4.24%) ] store in upper Manhattan and there was a line to get in to get the firm's well-known UGG brand. What's odd is that the stock has been pummeled all year, going from roughly $75 in February to $29.70 today, largely on the belief that the UGG brand is over. Today Jeffries resumed coverage with a "buy," saying UGG "is far from dead," arguing that Google search trends interest in UGG remains roughly at the same levels as 2007-2009.

    Sentiment: Strong Buy

 
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