Someone is artificially depressing the price for the time being, to allow some "friends" to get out before the next move up. The whole "UGG is dead" has been shown to be a pure fabricated lie within a year of it being stated. Market bigs can no longer pretend there is any truth behind it.
All those shorts need to get out. They've given back a nice chunck the last month but most are still sitting on plenty profit shorting from the 100's on down, so getting out at this level still works out very nicely for them. But this stock is still extremely coiled. Heading to 50 before earnings. Shorts have to be insane shorting at this level going into our best quarter. Not that earnings can't miss just unlikely and everything, literally EVERYTHING has been factored in to the extreme. Going back up