If you go to the grocery store, or the department store, and they have a sale that day on their products, be it one week, one month, or one year, does it mean that the product be it a tomato, a boot, a car, etc isn't really worth more? No, the primaery drive of a SALE is to get buyers in to the store becaue it allows them to get a BARGAIN. The next week, the product could go back to its full price. The whole idea of a SALE wouldn;t make sense if the products weren't in reality "worth" more.
Same thing here. DECKERS is on SALE. The store(the stock market) has elongated the sale to almost a year now. The buyers have been shopping also for almost a year now. It doesn't mean the stock is not a bargain; its just a really LONG sale.
There are smart people who buy their winter coats in the summer(when nobody wants them and the stores that have them would just like the extra cash; much like those on margin when owning a stock or those who have no patience) and then there are those who like to shop only when they need things(but they will pay as when you need something, the likely scenario is that OTHERS need them as well thereby creating a premium for X product).
Soo bottom line, there is a sale going on in the DECKERS aisle. I for one like to stock up when things go on sale.