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Deckers Outdoor Corp. Message Board

  • pointpleasanthereiam pointpleasanthereiam Dec 27, 2012 11:32 AM Flag

    STANDS TO REASON,,,,,,iF UGGS are the # 1 item searched for Christmas,,,sales will beat BIG

    for the next earnings, Im sure its all been accumulated and now they will run this up to 50 in the very short run, buyout over 60 !

    Sentiment: Strong Buy

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    • looks good , sales seem very strong

      • 1 Reply to corecpa08736
      • Retail sales of UGGs have only a small (though still important) impact on DECK earnings in Q4. Earnings primarily reflect wholesale revenues from earlier in the fall. Retail sales are important only for reorder business and direct sales by UGG in UGG stores and online in the UGG website.

        I have seen some evidence of reordering, but not as much as I'd like. For example, Zappos is presently out of a number of sizes in women's Classic UGG Shorts. Hopefully they'll reorder soon, but those reorder sales will go into Q1, not Q4 or this year's earnings. (Zappos did some reordering about a month ago to fill similar gaps.)

        The point above has been made on this board before -- most emphatically by Pinkerton. If you read this Pinkerton, please let us know what you have learned from your colleagues in the footwear business. Surely you have now turned more positive. My readings indicate that sales are definitely quite robust this year -- not only in women's boots but in the men's and children's lines and in slippers (which some board people might not realize are major element in UGG revenues).

 
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