Here’s a little something to warm your hearts (and feet) while our nation waits with baited breath for winter weather and on the fiscal cliff: Things are looking up for UGG Boot parent company Deckers Outdoor (DECK) and it is one of today’s winners.
A note that went out late last week from Sterne, Agee’s Sam Poser advised investors to buy the stock following a sale at Nordstrom (JWN). At that time, Poser declared, “the worst is over for the UGG brand.”
Analyst Ronnie Moas of Standpoint renewed bullish sentiment today and noted that UGG was the number one researched item for the holiday season ahead of Amazon’s (AMZN) Kindle and the Apple (AAPL) iPad. While retailers were down 2.5%-5.0%
Moas thinks the chilly weather will add upside to the brand, and writes, “The winter storm can only help sales of their boots. Bad news may already be priced in … but an upside is not so the risk reward is good.”
Decker’s rose over 8% in trading on Thursday, providing a slight thaw to the winter chills.
Based on anecdotal evidence and technicals, I bought in. I have 4 daughters and 2 new pairs in our house. Father in law got the slippers for Christmas and I have heard of some of the girls friends who got earmuffs. My niece, who lives in metro NY suburbs, replaced her old pair with a new pair and from what I understand it was not as a gift, but as a "needed" piece of clothing.
As a follow up, I was talking about Decker to a friend yesterday. A 60 year old empty nester, PHD type and he laughed and told me that he got 3 pairs of slippers for christmas, between gifts from the wife and kids. What do you get the MAN who has everything...?
The funny thing is that Poser went from claiming the company was dead just a few months ago to "the worst is behind them" now. There is Wall Street for you lol! Gotta laugh. Oh well, at least he is on the right side this time. It's all about manipulation.
BTW, I was at the Gap yesterday and I saw at least 4 women of differing ages all where new Uggs styles......Christmas gifts obviously.