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Deckers Outdoor Corp. Message Board

  • jaquecroissant jaquecroissant Dec 27, 2012 3:42 PM Flag

    Here Tis'

    By Grace L. Williams

    Here’s a little something to warm your hearts (and feet) while our nation waits with baited breath for winter weather and on the fiscal cliff: Things are looking up for UGG Boot parent company Deckers Outdoor (DECK) and it is one of today’s winners.

    A note that went out late last week from Sterne, Agee’s Sam Poser advised investors to buy the stock following a sale at Nordstrom (JWN). At that time, Poser declared, “the worst is over for the UGG brand.”

    Analyst Ronnie Moas of Standpoint renewed bullish sentiment today and noted that UGG was the number one researched item for the holiday season ahead of Amazon’s (AMZN) Kindle and the Apple (AAPL) iPad. While retailers were down 2.5%-5.0%

    Moas thinks the chilly weather will add upside to the brand, and writes, “The winter storm can only help sales of their boots. Bad news may already be priced in … but an upside is not so the risk reward is good.”

    Decker’s rose over 8% in trading on Thursday, providing a slight thaw to the winter chills.

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DECK
93.31-1.94(-2.04%)Dec 19 4:01 PMEST

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