Hey raisen nuts.....noticed that you don't have the balls to go and stay short....you claim the other poster is a pumper yet obviously you say so without conviction given that your money is only in this stock as a day trader.
Relax, right now the shorts are trying to scare the investor into selling their shares.This stock is about to skyrocket as there are 16 million shares short or about 50%. They will have to cover.
Sales are great, cold weather is here, brand is intact and getting more exposure. This company is either going to get sold in 2013 or the stock price will easily appreciate into the 80s by later this year. Fundamentals are strong and intact. They are making a lot of profit.