Stock is currently controlled by short-sellers, much like GMCR was when it got gang-banged. It took actual good-numbers to dispel the short-cartel in that stock (from $17 to $43 recently), and it now seems to be trading more on merit than talk of it's demise. DECK will have to prove itself as well...b/c every time there is positive analyst opinion, another analyst comes-out with a conflicting opinion. If this stock has balls and has turned-a-big-corner from too much old inventory, and sales look good for 2013, then we'll be rewarded. If not, I think we'll still be slightly rewarded simply b/c this stock is trading like the worst said about it was absolutely true, and any other company with foresight, vision and access to capital would/will lust for this brand! One thing that is absolutely certain is that the "brand" is fire-hot popular still, with no insights into slowing-down anytime soon!