Here is my take on the price fluctuations.
1 .Most if not almost the entire long float is controlled by large mutual funds.
2 .The rest of the long float is controlled by hedge funds like Tiger who are always trading around their position in order to make money every day and lower their average cost.
3. 15 million shares of the float is controlled by the shorts who need these dips to steadily cover.
4 .The retail investor has no control whatsoever on the weekly price, so if your long you have to be patient and stay the path or trade along with the whipsaw action. $36.50 to $41 seems to be the new range.
5. I listened to yesterday's conference call and the big take away for me was that next July, August, September will be the launch of a new transition fall boot line. This is important because the line will capture the back to school shopper and the adult fashion shopper much earlier in the year before the traditional cold season.