Coach went public in 2000. The company had just 660M in sales. Yes, that is all. Today, the brand has 4.92B in sales.The stock went from 2/share to where it is today.
How did it grow sales? By adding new products and innovating. Company is involved in the accessoris business. Watches, hadbags, luggage, etc. The bottom line is nobody using quantitative analysis could have deduced the company would have grown to where it has toda. Only those who were subjective and used vision asking "what else could this company come out with that the consumer would definitely buy". Invest before everyone visualizes what you see or before the products actually come out and you have GOLD. I'm holding GOLD right now.