Jefferies just gave 10 reasons to buy DECK along with a price target of $60. They still have it as their number one stock pick just before earnings. Sterne Agree also has a $65 price target. Janney also has a $50. Baird and Wedbush have a neutral with only Wedbush at 45, Baird has no target. The lowest neutral rating is GS at 33, but they own the stock themselves.. Think people!!
How about this for an idea: do your own DD and believe none of the analysts? Most have too many hidden motives or work off data that is stale by the time their recommendation is published. The only honest one has been that the company has provided so little guidance over the past 90 days that there is a massive amount of uncertainty of where this goes after Thursday.
I am fine either way - would love to see it at 30 just as much as at 55.
Ultimately, everyone has to think for themselves. No one should expect that analysts are neutral. The article from Oxen-whatever at SeekingAlpha (see the DECK summary page) is a good example. His analysis of DECK is very superficial. I have a bad feeling his clients are going to have a bad experience if they decide to follow his advice by shorting at the 50 day MA. They're already underwater and I think it is going to get much worse. I'm long going into earnings and I anticipate both earnings and guidance being better than expected.
Any possible bad news is in a PPS of 37$ to 40$ which is current PPS. Good earnings and good guidance will lift PPS over 50$ easily. Very low risk at the moment if you ask me. Just a couple more days of patience.... :)