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Deckers Outdoor Corp. Message Board

  • easyway66 easyway66 Mar 2, 2013 12:30 PM Flag

    FROM THE CALL

    I'm not the sharpest of people but would anyome interperit the quote

    "We feel that in markets like China, for example, we are price quite high and I think that we are speaking a very high end luxury consumer and there are people out there with knock off product selling out 20%, 30%, 40% below driving a very, very big business on the tails of UGG. We feel that that’s an opportunity for the UGG brand and we’re going to be developing product to address that."

    as UGGS will be dummying down or creating a cheaper version to combat the knock offs or would you say I'm way off base. I would think that would take away from the luxury brand identity. Coach or Calvin Klien just stay the course and make new product like the UGG brand is doing by expanding into clothes and mens/kids

 
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