could/should be interesting, but i don't have the minerals to get back in it again, or ever. i lost a ton in this stock back when it was $90 -- i was sold on angel's talk on cramer and then watched with my jaw dropped what followed
sorry for your loss; but at some point you'd want to get in the game. The issue with DECK is their reliance on UGG. If they are successful in marketing another somewhat successful product line like a handbag or gloves or non winter shoes etc; they will be just fine. This will take time. Personally I think that the company will not see the lows it saw last year again. Yes their growth is not what it was, but it is part of growing up. In fact, it is a good thing if you look at it long term. it establishes them. Also I would not listen to cramer, he's good entertainment, but can be right or wrong just like everyone else. Do what your gut tells you. Chumba wamba said "i get knocked down, but I get up again".. words to live by!
my prediction is that the short is going to do it all over again. sensing real weakness from the brand given the earnings, the short is covering, sucking more retail in and then in for another go, just like before.
maybe in the short term, he's definitively covering, however the company has said they are better off than last year so I doubt he'll succeed in his plan from before; he sensed weakness last time because the company was overextending its earnings estimates, this time they are not. In fact, the future estimates are way conservative, and that'll be good.
53 without a catalyst is impossible, just check the options market. Looks like 49.60 to 50.10 is resistance and support is 48.00 to 48.50. I wrote weekly 50 cover calls @ .45. Next two days will be fun. Triple Witching on Friday and quartlerly window dressing. GLTA