Book it. Shorts are scrambling to get out. Earnings in two days. Just take a look at Uggs website at all the positive reviews. Game over for shorts. Product in very high demand. 99% of reviews POSITIVE from Boots to slippers to sandals!
Sha nah nah nah, sha nah nah na, hey hey goodbye...shorts. ROASTED!
I see it happenign today with FOLLOW THROUGH after earnings to mid 70's-80's. Volume is anemic. This is short covering pure and simple. THEY HAVE TO BUY and those willing to sell know to keep asking for higher amounts.
Only 400,000 shares traded so far today, we are up more than 2.5%. There are more than 10M shares shorts. At least half those guys do not want to be short going into earnings. This is an unwinding trade that has been going on for over 3 months now. Hence the reason we are up more than 100% in 8 months.