against the knockoff brands to meet the broader market. This is a phenomenal thing.
Some will say "this hurts the brand as it becomes more available to more people" but the more people that have access to the brand the better across the board for the exposure and sales of ALL dekcers products.
Great move. Thinking outside the box to beat the knock-off artists. Consumer WILL choose the UGG brand name for an extra $20-$30 if it is available to them.
GREAT MOVE!!!! Coming to a store near you in 9 months ;)