You know what? They did already. When I was long DECK this winter, I noticed UGG store in Jersey Shore Premium Outlet. I was wondering who would come to shore outlet to buy UGG boots for winter? Instead, they should have one store in the outlet near Camelback Ski Resorts PA. I didn't understand having UGG store in shore outlet.
you post is making me think that maybe the retail store idea was not such a good one after all. i just don't see it happening and apparently not much IS happening. face it: they have great shoes, decent prices and the most amazing line of shoes, mens shoes, summer etc. -- even slippers, and if you go into one of these stores (and i have), the stores are amazing. and yet, 6.6% same store sales increase yoy? yes, they had to reduce reliance on the UGG line and the retail store was a great way to do it, however i'm not sure that its going to work.