new stores opening
Interest rates at decade lows!
You are not missing anything. The consumer has shown this year that UGGS are what they want and they will make sure despite anything, that they get what they want.
There are over 5M millionaire households in AMERICA today. Deckers can make a sweet living off just these 5M people. But UGG pure will target the other 130M females in the broader market. Hmmm.....What can happen when you produce a product in great quality with a great brand name to the broader market?
I guess we'll just have to wait the 235 days to find out but c'mon, we know ;)