In 10 years at current price, cash accrued should theoretically be 90/share if not more(as the implementation of UGG pure and the lower sheepskin costs hopefully going foward) and yet we are trading at roughly half the potential cash in the next 10 years. I do not understand it. It is completely irrational but that is the market for you and that is how you profit in the market. When you get great oppurtunities that just make no sense. But you have to grab them and HOLD.