Money goes where it an find the most value with the most securtiy
Number 1 product searched for last christmas. Company was in debt over 266M at the end of the 3rd quarter last year. Company was debt free 3 months later due to a great 4th quarter.
Company has bought 221M worth of shares or 5M(from 39.5M outstanding to 34.5). 79M still available to buyback.
There was 16.5M shares short this company 8 months ago. There are 9.69M today. They are running for the hills because in 8 months this stock is going to be over 80/share. They know the popularity of this company and they know how cheap 1.77B is for a brand that is recognized internationally and the most searched for item the previous year and is forecasting 1.5B in sales, which will be the third year in a row with 1,5B in sales.
When Under Armour was trading at this valuation 3 years ago, it made no sense to me either. The company was growing in popularity.
But Under Armour was nowhere near as popular as UGGS is today..3 years ago, Under Armour had 900M in revenues and 30M in net income. It barely made cash and it barely does today as well.
Deckers has 1.5B in revenues, more than 4 times the net income of Under Armour at the same valuation back then, and makes tremendous cash, which it prudently used to buy back 221M+ worth of shares in the last 24 months. Clean balance sheet. 79M left to go.
UGGs is projected to grow again by management. Company is innovating and growing stores.