All you have to watch is how the insiders have not done anything with their tremendous amount of shares for over 20 months while almost every other company I know of has their insiders dumping left and right.
This stock was sold off for BS reasons. Interest rates at decadeds lows of 1.6% on the 10 year did not hel[. It became much easier to invest in high dividend stocks and get "risk" free money discounted against the 10 year.
But their is no question this stock was manipulated lower on short term problems with a short position og 45% at its higest point.
Management has not sold anything for those two years it went down from 72 to 28/share. Only on the way up has 1 insider sold 11,000 of her 114,000+ position at 60/share before earnings.
Which could easily be to pay the bills after not having sold anything for more than a year.
So highly invested management begets 1 thing besides the evidence of number 1 searched item for christmas last year, erasing of debt of 266M in less than half a year, buying back 5M+ shares. This company is a pillar of strength.
Growing and innovation with new seasonal products and opening 130 stores over the next 30 months(1 stores every week basically).