They aren't shorting an unprofitable, unpopular, or unhealthy company. They began shorting when this company had more than 250M on the books. Then they just kept adding to it after the buyback was initiated. Did they think they knew something management didn't?
I don't understand it. Now there are still 9M left compared to 16.5M 9 months ago and 9.89M last month. Clearly the short is running away and not looking back.
I can;t understand betting against a company opening 130 more stores over the next 29 months. More stores opening then they currently have today(70 or so). Is management just stupid? lol
Clearly the stores pay for themselves within a year and produce tremendous profits. Would seem like a great investment. Along with management calling for potential double digit profit margins....just is not priced in and shorts realize they made a booboo.
Plus a buyout offer can seriously come at any time for all anyone knows.
Likely candidate would be a VFC or even Coach. Coach is having some issues with growth competing against KORS,the newer, fresher fashion. Deckers/UGGS could give a jolt to the bottom line if Coach were to want to expand into footwear
Personally do not want a buyout as I believe cash and store growth will give me significant stock appreciation but I do believe companies can't keep ignoring the success of the UGGS brand and not consider.
Coach has JUST 3.25X the revenue. It has 8X the profit we do as well But Deckers has a fraction of the stores and global sales Coach does and it just shows you how much more this company and its core brand can grow over the next 5 years with the 140$ store growth, new innovative/stylish products, and growth initiatives in international markets(which does consist of the opening of stores).