Just focus on the stock in comparison to the rest of the market. Focus on the insider ownership and lack of insider transactions over the last two years.
Remember that UGG PURE will be providing significant savings to the bottom line going foward. Sheepskin prices will have less and less of an impact over the next 36 months-60 months.
Look at the uggs website and read reviews of product as fresh as the 26th of this month. People love this product.
I remember when Under Armour was completely hated. The thing is people just have a major inability of looking foward.