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Deckers Outdoor Corp. Message Board

  • questioncnbc questioncnbc Sep 4, 2013 10:03 PM Flag

    Seriously, what is up with the shorts

    I just don;t get it. Insiders clearly showing they see no reason to sell because they haven't sold anything below 59 and it was two relatively small transactions compared to the motherload of shares they are holding.

    So besides what I think I know about this company, management is clearly stating by holding their shares that they know something, and yet. 29M shares are short. It is a definite head scratcher as to what the shorts are thinking at this valuation, which is still around 50% off the all-time high and management righting the ship with UGG PURE and the product still very popular based on consumer reviews already popping up on nordstrom, uggs website, and zappos.

    I'm enjoying the popcorn.

 
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